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Which sizes to stock?

How we choose which finger sizes to stock

On our websites we believe we have the widest choice of finger sizes available in the UK for titanium rings, tungsten rings and zirconia ceramic rings with our availability of finger sizes spanning size I up to size Z+10.
We are able to accommodate the smallest of women's sizes with some of our designs starting at a small UK size I, and frequently as low as size H 1/2. Our men's range of rings quite commonly go all the way up to a size Z+6 as standard, with a few of our designs available up to size Z+8, or even Z+10, and all from stock, no need for special orders or made to order only. All sizes are in stock ready for immediate dispatch.

We commonly get asked why 1 design is available in a particular finger size, but another ring is not available, this is how we determine which finger sizes are available in which design.

When we commission a new ring design, we typically need to manufacture between 20 to 50 of any particular finger size. As the new ring design is commercially untested, we will typically only commission the ring in UK finger sizes R to Z which will encompass the best selling finger sizes R to X, and allow for a few larger sizes, hence sizes Y to Z.

After a set period of time, we can compare the sales data for the new design against other rings that we sell and make an estimate of sales that we could expect to receive if we expanded the size options available. With this information we will then decide if the sales forecast warrants increasing the size availability of any particular design.

With some of our designs we can see that they tend to be selling in high numbers in the larger sizes, mainly due to them being wider, or chunkier making them better suited for men's larger fingers. With these designs, if selling well in larger sizes we will typically expand the range by 3 sizes, so typically Sizes Z+1, Z+2 and Z+3 will be added to the range. We then continue to monitor the sales of these new sizes, and if still selling well will again introduce more sizes and so on.

Our most successful tungsten rings in larger finger sizes are our court wedding rings TURM8 (8mm) and TURM30 (10mm) which are now available up to a size Z+10 from stock.

The above is based how we determine which men's sizes to stock, however the same is true with how we determine which women's finger sizes to stock, but in reverse.